Video Production and Marketing Tips Introduction

Posted by admin - 13/07/10 at 12:07 pm

There are four main types of videos that any business or company should be using. Or at least consider using one or two for a start. The four categories are:

- Self Profile for Branding Video.

This type of Video is about you. It’s an introduction to who you are! What your
achievements are. Your story! With a lead into your business. This is where people get to know about you. It’s not a time to sell to people directly! Self Profile for Branding videos are for people to learn about you mainly.

These types of videos are most effective for Social Media and Social Networking
Websites, as well as Video Sharing Websites.

- Business and Company Website Introduction Video.

A lot of savvy Online Business and Website Owners, have discovered the power of
having a Business Introduction Video on their website. With business online these
days, your website can seem like a faceless shop or office.

Adding an Introduction Video, coupled with Video Testimonials and a Profile Video on your About Us Page. Will strike up an instant relationship with your new visitor. This in turn will increase your conversions dramatically, this fact has been proven time and time again.

- Product, Service, Image Videos.

With these Videos, you are there to do mainly one thing. Sell people something,
whether it is yourself, a product or service. Pretty much the same as a TV Ad, but a lot less expensive at this point in time. Targeting the right markets, outlining the
benefits not features! And backed up with a good discount and guarantee can see
these videos work online well. These can be done cheaply or you can spend some
money. The choice is yours.

- Informational, Instructional and Tutorial Videos.

Probably the most under utilised type of video, but one of the most effective. These
videos can be used as a very powerful tool when done correctly. If you watch As
Seen on TV, their lead up footage is based around information and how to use.
These types of videos will give your viewer information that they can use and thus
making them a more informed prospect or buyer.